WeChat Content Spcicalist

Location: [remote]

Job Description: WeChat Content Specialist

Job Type: [Part-Time]

Applied by: 2026-4-24

Overview:
We are looking for a results-driven Part-Time Operator to manage and grow our brand’s presence on WeChat (Official Account) and WeChat Video Channels. The ideal candidate understands the Chinese social media ecosystem, content trends, and algorithm-driven distribution. You will be responsible for content planning, publishing, audience engagement, and performance tracking.

Key Responsibilities:

Plan, write, and publish engaging articles (text, images, layout design) on WeChat Official Account.
Create, edit, and post short-form videos on WeChat Video Channels, including scripting, basic editing, and cover design.
Develop a unified content calendar across both platforms to drive followers and conversions.
Monitor analytics (reads, shares, likes, comments, follower growth) and optimize content based on data.
Engage with audience comments and messages to build community and brand loyalty.
Repurpose long-form content into short videos and vice versa for cross-promotion.
Stay updated on WeChat algorithm changes, trending topics, and compliance rules.

Qualifications:

Proven experience managing WeChat Official Account (Service or Subscription) and WeChat Video Channel.
Proficiency with WeChat editor, third-party tools (e.g., Xiumi, 135 Editor), and basic video editing apps (e.g., CapCut, Jianying).
Strong copywriting and storytelling skills in Chinese (Mandarin).
Understanding of WeChat SEO, keyword tagging, and funnel building (WeChat → mini-program/private traffic).
Basic graphic design skills (Canva, Photoshop) for thumbnails and infographics.
Self-disciplined for remote part-time work with weekly deliverables.
Familiarity with WeChat Ads and promotion tools is a plus.

Benefits:

Competitive salary
Opportunities for professional development
Flexible work hours
Creative work environment
Employee discount